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OTA的末日?继万豪希尔顿之后 洲际将削减佣金至7%

时间:2018-05-12 18:33来源: 遨游深度:

OTA的日子可能越来越难过了,说好的不跟风呢?

  OTA的日子可能越来越难过了,说好的不跟风呢?

  继万豪和希尔顿之后,洲际酒店集团(IHG)也要减佣金了。

  自2019年1月1日起,美国和加拿大地区的团体及会议中介佣金将由原来的10%减少至7%,行业人士称洲际酒店集团这一举措将影响集团在美国和加拿大的酒店预定业务。

  参与的品牌包括洲际酒店、金普顿酒店及餐厅,假日酒店及皇冠假日酒店。

  与万豪和希尔顿的举措相呼应,洲际酒店集团表示,削减成本的措施将有利于公司提升客户体验。

  “这一举措使我们能够平衡客户和业主的需求,将节省的资金重新投资和改进有利于客人体验的项目。”洲际酒店集团全球销售高级副总裁Derek DeCross在声明中表示。

  “了解集团和会议行业的复杂性以及客户预订业务的性质,是我们销售战略的组成部分,也是我们所从事业务的基础。作为其中的一部合作分,洲际酒店集团已经评估了集团的预订佣金结构,并将改变旅游合作伙伴的佣金结构。”DeCross在给旅行合作伙伴的一封信中补充道。

  Meeting Planners Unite是一家新成立的协会,旨在对抗万豪的削减计划,创始人兼执行董事David Bruce表示,洲际此举是纯粹的利润抢夺。“越来越难以理解这些连锁酒店集团削减佣金的逻辑,这些集团剥削那些为他们带来60%业务的人的利益,以此来增加他们的利润。”Bruce希望洲际的特许经营业主可以选择不削减佣金,他们有这个特权。

  万豪国际是第一个削减第三方集团和会议策划者佣金的酒店集团,新的费率于3月底生效,希尔顿的削减佣金于2018年10月1日起生效。

  酒店在削减佣金的同时可能无意中低估了OTA的价值, Dream Hotel Group决定反其道而行,为合格团体和会议提供12%的佣金,直至2018年底。

  附洲际酒店集团全球销售高级副总裁Derek DeCross于5月8日发给旅行合作伙伴的一封信:

  Dear Valued Travel Partner:

  I wanted to personally touch base with you in advance of some changes that IHG is making.

  Ensuring that we deliver the right sales tools, programs and best-in-class experiences for our customers is always top of mind as we also continue to assess how we can best amplify our approach.

  Understanding the complexities of the Groups & Meetings industry and the nature of the business being booked by our customers is an integral part of our sales strategy and foundational to what we do.

  As part of this, IHG has assessed its group booking commission structure and will be changing the group travel partner commission structure as follows:

  Effective January 1, 2019, IHG’s Company-Managed hotels will reduce commissions paid to group travel partners from 10% to 7% for all Groups & Meetings business sourced to IHG hotels in the U.S. and Canada. For franchise hotels, IHG encourages them to follow the same.

  Contracts that IHG executes with group travel partners on or after January 1, 2019, will reference the 7% commission.

  Contracts signed prior to January 1, 2019, will still honor a 10% commission.

  Commissions for IHG hotels outside the U.S. and Canada will remain unchanged.

  At IHG, we are focused on putting our customers’ needs at the heart of our near and long-term strategy in order to drive an optimal experience throughout the entire travel journey.

  Whether that journey includes a corporate customer attending an incentive event, or a parent booking his or her son’s soccer team, we’re always thinking with them in mind.

  And to achieve this, we’re investing. This investment isn’t 10 years away for IHG.

  We’re delivering on our commitment now and within the next few years with key milestones on our long-term journey to meet our customers’ needs right where they are.

  As a valued partner of IHG, I wanted to share this information with you as we will continue to explore opportunities to drive mutual value between our organizations, focused on delivering the best experience for our mutual customers. As always, thank you for your partnership.

  Warm regards,

  Derek DeCross

  Senior Vice President, Global Sales

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