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Thomas Cook uses personalization to drive conversion up 6%

Date:2018-05-09 17:32Source:ChinaTravelNews ReadingNumber: Times

Qubit has developed more than 70 strategies that Thomas Cook is implementing on its websites and mobile channels to engage with customers in relevant ways.

By using software that automates many of the processes, Thomas Cook, a leading leisure travel group with annual sales of more than £9 billion, has been able to drive a lift in conversions among its more than 20 million customers.

Qubit has developed more than 70 strategies that Thomas Cook is implementing on its websites and mobile channels to engage with customers in relevant ways.

The result – a 6% increase in conversion rate net across the site.

For Thomas Cook’s airline business, Qubit has implemented a strategy known as “social proof” to sell ancillary products.

The strategy has bumped up revenue per visitor by 1.6%.

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