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Hong Kong Tourism Board and National Geographic launch outdoors campaign

Date:2018-11-23 10:02Source: ReadingNumber: Times

The Hong Kong Tourism Board (HKTB) announced it has partnered with National Geographic, the world’s destination for scie

The Hong Kong Tourism Board (HKTB) announced it has partnered with National Geographic, the world’s destination for science, exploration and adventure, to promote Hong Kong's 10th annual “Great Outdoors” campaign, featuring 13 of the city’s most stunning landscapes. 

Visitors to Hong Kong will discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of National Geographic photographers and trail experts as part of HKTB's campaign: "One Place, Two Perspectives.”

This innovative partnership celebrates one of Hong Kong's greatest secrets: its stunning natural beauty. Three-quarters of Hong Kong’s landmass is actually countryside, and the vast network of hiking trails is easily accessible from any corner of the city. The Great Outdoors campaign showcases imagery of city views with verdant mountains; traditional villages with natural flora and fauna, and beautiful landscapes with stunning seascapes, presenting Hong Kong as a jaw-dropping, breathtaking visual dichotomy.

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