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Wyndham Hotels & Resorts to renew its major partnership with ITB China

Date:2018-11-17 13:19Source: ReadingNumber: Times

For the second time in a row, Wyndham Hotels & Resorts (hereafter referred to as “WHR”) announces that it has become the

For the second time in a row, Wyndham Hotels & Resorts (hereafter referred to as “WHR”) announces that it has become the official Partner Hotel of ITB China, taking place from May 15 to 17, 2019 in Shanghai. A corresponding agreement was signed on November 13 by Mr. Robert Loewen, Chief Operating Officer Wyndham Hotels & Resorts and Mr. David Axiotis, General Manager ITB China. Wyndham Hotels & Resorts has been an exhibitor of ITB China since its inaugural edition. In 2018, WHR already was the official Partner Hotel of ITB China attracting an unprecedented amount of attention from Chinese travel agents, opinion-leaders and travel trade media with great response and positive feedback. 

As part of the partnership, more than twenty different hotels from the WHR are anticipated to attend ITB China 2019 showcasing the variety and internationality of the WHR brand and property portfolio.  Among others hotels from China, various overseas hotels will be showcasing their services on a large exhibition pavilion on the show floor. During the three-day event the WHR will benefit from several hundred pre-scheduled appointments with travel agencies sending buyers from all over China to Shanghai. As the Partner Hotel the WHR will not only have a broad exposure during the exhibition, but will also be the co-host of ITB China’s official opening event one day prior to the show.

David Axiotis, General Manager ITB China (Left) and Robert Loewen, Chief Operating Officer, Wyndham Hotels & Resorts (Right) at the agreement signing ceremony in Shanghai on November 13, 2018.

Leo Liu, President & Managing Director of Wyndham Hotels & Resorts Greater China: “ITB China has been well received by the travel industry. Back in 2017, Wyndham Hotels & Resorts has benefited a great deal from being one of the exhibitors and travel service providers at the premiere event. In 2018, we were pleased to be the official hotel partner of ITB China, which took our participation at the show to the next level. For the upcoming event in 2019, we anticipate an even more successful attendance. We are excited to see brand new products and innovative services coincide with professional travel industry experts, ultimately providing Chinese consumers with better travel experiences.” 

David Axiotis, General Manager ITB China, said: “We are honored that the Wyndham Hotels & Resorts, being one of the leading international hospitality groups in the world, has been a partner of ITB China since its very first edition. Wyndham becoming ITB China 2018’s official Partner Hotel has been a milestone of our cooperation highlighted by the fact that they have been the most sought-after exhibitor amongst all buyers attending our 2018 event. We are thankful for their continuous and renewed trust and support by becoming the official Partner Hotel for ITB China 2019. We and all our partners very much look forward to the event and commit once again to providing the Wyndham Hotels & Resorts with our tailored business platform bridging the Chinese with the Global travel industry”

Importance of Chinese market

Together with the Americas the Chinese market is a key strategic focus of Wyndham Hotels & Resorts’. The recent boom in China’s travel industry drives up the hotel demand resulting in a tremendous market and development potential in China. In implementing the Group’s China strategy of “All-stars, Multi-brands and New Model”, Wyndham’s number of hotels in China has exceeded 1,400 with 140,000 rooms across eleven brands. WHR will continue to invest in China and explore more possibilities in third and fourth-tier cities. Besides that, Wyndham Hotels & Resorts plans to expand their footprint to Hong Kong, Macao and Taiwan and thereby better positioning itself for the sustained growth of Wyndham Hotels & Resorts across Greater China.

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