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Alibaba-invested Taiwanese OTA to reach Chinese tourists

Date:2018-07-09 18:40Source:ChinaTravelNews ReadingNumber: Times

Aside from raising money from Alibaba, the more important aspect is that it would be adding a strategic partner to help it strengthen its presence in China.

Taiwan's travel experience provider KKday reportedly raised an undisclosed new round of funds from the Taiwan branch of Alibaba’s Entrepreneur Fund, in the wake of a USD 10.5 million Series B raised in early February, from backers including Japanese travel agency H.I.S. and MindWorks Ventures. 

The Entrepreneur Fund was launched by the Alibaba Group in 2015 with an aim to help Taiwanese and Hong Kong startups build innovative solutions and grow their businesses.

Lin Jialin, marketing director at KKday, also said, as cited by a Taiwanese media report, that aside from raising money from Alibaba, the more important aspect is that it would be adding a strategic partner to help it strengthen its presence in China.

It has started work in China with a virtual store on Alibaba-owned online travel marketplace Fliggy

Lin also added that the company will be setting up an office in China this year, and will put more effort into exploring the Chinese market.

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